Multidisciplinary Designer
Tamara's Cleaning Service
Tamara’s Cleaning Service is a company in southwest Michigan that has been cleaning residential, commercial and vacation properties for over 30 years. With decades of experience and well established roots within the community, Tamara is now looking to expand her brand.
The intention of the logo design was meant to inspire a sense of trust and familiarity. The image of the woman with her hair pulled back and sleeves rolled up could be perceived as a mother, aunt, or close family friend. She is a member of the community. Someone you believe will respect your home the same as she respects hers.
The color palette was chosen because of its relation to the words above. These are the words that describe how we want our home to feel. A feeling we should expect from the results of hiring a quality cleaning service.
Cleanliness
Refreshing
Calming
Tranquil
Primary
Cocktail Shaker
Secondary
Poppins Medium
Website
Similar to the brand colors, the website design is intended to inspire the same feelings as a freshly cleaned home. For the colors, I focused on green and white to give the impression of fresh, clean, and sanitized. The imagery was picked to offer the same effect as I leaned towards well-lit, bright photos with a white background. For the layout and copy, it was important that the information was given space and didn't overwhelm. I want the pages to seem neatly organized and intentional.
Website will be up soon.
Copy
The copy is meant to tell a story that leaves customers with an understanding that Tamara knows how important it is to enjoy the time we have together. Whether it's on vacation or at home, we should have the opportunity to take advantage of the moments we're given to make memories rather than be consumed by tedious tasks. The tagline below is meant to emphasize this point.
We take care of the mess, you take care of the memories.
Tamara's Cleaning Service
Tamara’s Cleaning Service is a company in southwest Michigan that has been cleaning residential, commercial and vacation properties for over 30 years. With decades of experience and well established roots within the community, Tamara is now looking to expand her brand.
The intention of the logo design was meant to inspire a sense of trust and familiarity. The image of the woman with her hair pulled back and sleeves rolled up could be perceived as a mother, aunt, or close family friend. She is a member of the community. Someone you believe will respect your home the same as she respects hers.
The color palette was chosen because of its relation to the words above. These are the words that describe how we want our home to feel. A feeling we should expect from the results of hiring a quality cleaning service.
Cleanliness
Refreshing
Calming
Tranquil
Website
Similar to the brand colors, the design for the website is intended to inspire the same feelings as a freshly cleaned home. For the colors, I focused on green and white to give the impression of fresh, clean, and sanitized. The imagery was picked to offer the same effect as I leaned towards well-lit, bright photos with a white background. For the layout and copy, it was important that the information was given space and didn't overwhelm. I want the pages to seem neatly organized and intentional.
Website will be up soon.
Copy
The copy is meant to tell a story that leaves customers with an understanding that Tamara knows how important it is to enjoy the time we have together. Whether it's on vacation or at home, we should have the opportunity to take advantage of the moments we're given to make memories rather than be consumed by tedious tasks. The tagline below is meant to emphasize this point.
We take care of the mess, you take care of the memories.